Social Media Center
From the incoming comment to the report, your social media in one flow.
It follows the news and the comments on your platforms, analyses them by sentiment, language and topic, prepares reply drafts in your brand voice, publishes them once you approve, and produces daily, weekly and monthly reports. For businesses, hotels, organisations and campaigns.
How it works
- 01
Sources
News feeds, press statements and the comments on your platforms are collected.
- 02
Analysis
The language, sentiment and topic of every comment are extracted.
- 03
Reply draft
A draft is written in your brand tone and rules.
- 04
Human approval
Approve, edit or reject. Nothing is sent without approval.
- 05
Publishing
Approved replies are sent to the right platform.
- 06
Reports
PDF and Excel reports, follower chart and a dashboard summary.
Principle: No reply is published without human approval. The system prepares the draft, you make the decision.
Live mini demo
Write a comment; the system finds its language, sentiment and topic and drafts a reply, and you approve it. This demo is a simple example that works with a few keywords; the real system is far more capable.
What it offers
01
News and press monitoring
Follows local and national news and the organisation's press room so replies stay consistent with its current position.
02
Comment analysis
Sentiment, language and topic labels put comments in priority order.
03
Drafts in your brand voice
Reply drafts that follow your templates and rules and vary every day.
04
Approval board
Comment and draft side by side; approve, edit, reject. Every decision is recorded.
05
Reports
Daily, weekly and monthly PDF and Excel reports; follower and engagement charts.
06
Runs by itself
A scheduled flow with a cloud backup; it keeps running when your computer is off.
Let us set it up for your accounts
We provide setup, training and operation for your platforms, tone and approval process. Write to us for a quote.
Request a quotePlatform integrations (Meta, YouTube, Threads and others) work with each account's own authorisation. The terms of the third-party platforms apply.